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Fabiana, Founder + Creative Director
Who I am
I'm a filmmaker and creative director with roots in Mexico, built in Canada, now based in Doha.
My background spans film production and hospitality, which means I understand both the craft and the client. I work with a trusted network of collaborators, so the process stays personal no matter the scale.
Based in Doha.
Available worldwide.
Creative Process
Every project starts with a conversation: understanding what you need, what you're drawn to, and what the work needs to do. From there, I build out the pre-production: mood board, treatment, shot list. Nothing moves to set until you've approved it. That's where the real creative decisions happen.
The whole process is collaborative. I bring the creative direction, you have the final say. By the time we're shooting, we're already aligned. Post-production includes two rounds of revisions and because we've done the work upfront, that's usually all it takes.
Mission
Storytelling is one of the oldest ways humans understand each other. I make films because I believe that's still true and because in a world of polished, perfect visuals, a real story is harder to find and worth more when you do. Anyone can make something that looks good.
Making something people actually want to watch is a different skill entirely.
Vision
To work with luxury hotels and brands as a narrative partner — not just to document a space, but to find the cultural story behind it. Every property exists somewhere specific, was built by someone specific, draws a certain kind of person for a reason. Those stories are often more interesting than the rooms themselves. That's what I want to tell.
Director's Note
Now based in Doha, we’re drawn to stories that feel rooted in place, culture and design. We spend time in the details: the way the light moves at different hours, the rituals of service, the moments guests remember without realizing why. That’s what we aim to capture, work that feels lived-in