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Frequently asked questions
What is fabcreative.studio?
fabcreative.studio is a Doha-based creative studio producing cinematic film and photography for luxury hotels, hospitality groups, and lifestyle brands. It is led by filmmaker and creative director Fabiana Mena.
Who is Fabiana Mena?
Fabiana Mena is a filmmaker and creative director based in Doha, Qatar, and the founder of fabcreative.studio. Originally from Mexico City, she has lived and worked in Toronto and Barcelona and has around six years of experience creating content for luxury hospitality. She directs both commercial work and narrative films.
Where is fabcreative.studio based?
fabcreative.studio is based in Doha, Qatar. The studio works with clients across Qatar and travels for projects in the GCC, Europe, and the Americas.
What kind of brands does fabcreative.studio work with?
fabcreative.studio works with hotels, resorts, residences, restaurants, cafes, and luxury lifestyle brands. Projects range from full hotel brand films to monthly social content for independent cafes in Doha.
What is fabcreative.studio's visual style?
The style is cinematic and editorial: composed frames, deliberate pacing, and a story idea behind every piece. Fabiana's background in narrative film shapes how a property is shot, so a hotel film plays like a scene from a movie.
Which hotels and brands has Fabiana Mena worked with?
Commercial work includes The Plaza Doha, Barneys NY Residences, Maiim, Tossa de Mar, and a commercial for the MG ZS. Narrative work includes the short films If I Told You and Esa no es una licuadora, es mi esposa, and the music video Over Again.
What services does fabcreative.studio offer?
fabcreative.studio offers brand films, short-form social video, photography, and creative direction. The work is made for hotels, restaurants, cafes, and luxury brands in Doha and abroad.
Do you offer both film and photography?
Yes. fabcreative.studio shoots both film and photography, and the two can be captured on the same shoot day so video and stills share one look.
Do you create social media content (Reels, TikTok) for hotels and restaurants?
Yes. We produce vertical short-form video for Instagram Reels and TikTok, as one-off shoots or as monthly content packages.
Can I hire you for creative direction only?
Yes. Fabiana Mena takes on creative direction as a standalone service: concept, treatment, shot list, and on-set direction for brands that already have a production team.
Do you work with cafés, restaurants, and smaller brands in Doha?
Yes. fabcreative.studio has smaller packages built for independent cafes, restaurants, and local brands in Doha, including multi-month content packages.
Do you produce narrative or branded short films?
Yes. Fabiana Mena directs narrative short films and music videos, and brings the same story-first approach to branded short films.
Does fabcreative.studio offer creative direction for brand campaigns?
Yes. Fabiana Mena, founder of fabcreative.studio in Doha, offers creative direction for hotel and lifestyle campaigns, either as part of a shoot or on its own. That includes the concept, mood boards, shot lists and direction on set. Clients can bring their own production team, and Fabiana leads the creative side. She also writes and directs narrative short films, including If I Told You.
What is film production like for a luxury hotel?
With fabcreative.studio in Doha, a hotel film starts with a call about what the hotel needs the film to do, followed by pre-production: a mood board and shot list the hotel approves before anything is filmed. Shoots are planned around guests and daily operations, usually at quieter times of day and in areas the hotel signs off on. Social content is delivered within 4–6 working days and brand films within 2–3 weeks of the shoot, each with two rounds of revisions. Bookings usually need 2–4 weeks’ notice.
What does a hotel brand film include?
A hotel brand film from fabcreative.studio includes a main film plus shorter cuts for social media. It covers pre-production (concept, shot list, schedule), the shoot, editing, color grading, sound design, and licensed music.
Why hire a hospitality filmmaker instead of a general production company?
A hospitality filmmaker already knows how a hotel runs and how it sells. Fabiana Mena has around six years in luxury hospitality content and a background in digital marketing, so each piece is planned around where it will be used and shot without disrupting service.
Can you film while the hotel is open to guests?
Yes. Shoots are scheduled around occupancy and service, usually early mornings and the quiet hours between meal periods, with a small crew and minimal equipment in guest areas.
How do you handle guest privacy during a shoot?
No identifiable guest is filmed without consent. We frame around guests, work with booked talent or staff who have signed releases, and agree on restricted areas with the hotel team before the shoot.
Do you cast and style models, or do we provide talent?
Models and styling usually come from the client. It can also be collaborative: we advise on casting, wardrobe, and styling direction so the talent fits the concept.
Can one shoot cover rooms, dining, spa, and experiences?
Yes. A single shoot can cover rooms, dining, spa, and experiences when it is planned in the shot list. Larger properties usually need more than one shoot day to do each space properly.
Does fabcreative.studio offer hotel photography in Qatar?
Yes. fabcreative.studio photographs hotels, residences and lifestyle brands in Doha and across Qatar. That covers rooms and suites, public spaces, food and beverage, wellness, and lifestyle images with talent. Recent photography work includes Barneys NY Residences and Maiim, a boutique hotel in Tulum. Photography can be booked on its own or shot alongside a film on the same day.
Can fabcreative.studio produce destination and travel marketing films?
Yes. fabcreative.studio makes destination films and photography for hotels, travel brands and destinations, based in Doha and travelling for projects in the GCC, Europe and the Americas. Past destination work includes Maiim in Tulum, Mexico, and photo series in Tossa de Mar and Sevilla, Spain. Each project is built around what makes the place itself: its light, architecture and pace.
How does a project work from first call to final delivery?
A project with fabcreative.studio runs in seven steps: 1. Discovery call to understand the brand, the goal, and where the content will be used. 2. Proposal and fixed quote. 3. Pre-production: concept, shot list, and shoot schedule. 4. The shoot. 5. Edit, color grade, and a first cut for review. 6. Revisions. 7. Final delivery in every agreed format.
How long does a hotel video take to produce?
A hotel brand film is delivered 2 to 3 weeks after the shoot. Social media content is delivered 4 to 6 working days after the shoot.
How far in advance should I book a shoot in Doha?
Book 2 to 4 weeks ahead for a shoot in Doha. Rush projects are possible depending on the calendar.
How many rounds of revisions are included?
Two rounds of revisions are included in every project. Additional rounds are billed separately.
How big is the crew on set?
Crew size depends on the project. Fabiana Mena can shoot solo, which suits cafes, social content, and discreet hotel shoots. For brand films we recommend adding an assistant, and larger productions are staffed with a full crew scaled to the budget.
What do you need from us before the shoot?
We need a short brief, brand guidelines, and one point of contact on site. The brief should cover the goal, the platforms, and any must-have shots. On the day, spaces should be prepared and access confirmed for every location on the shot list.
How much does a hotel or brand video cost in Qatar?
Every project at fabcreative.studio is quoted individually. The price depends on four things: number of shoot days, crew size, number of deliverables, and how the content will be used. You receive a fixed quote before anything is booked.
Do you offer packages or custom quotes?
Both. Cafes, restaurants, and smaller brands can choose from set content packages. Hotels and larger productions receive a custom quote built around the brief.
Do you offer monthly content retainers?
Yes. fabcreative.studio offers multi-month content packages for brands that need a steady flow of video and photography.
What are your payment terms?
A 50% deposit confirms the shoot date, and the remaining 50% is due on final delivery.
Which currencies do you invoice in?
fabcreative.studio invoices in QAR, USD and EUR.
How do I book fabcreative.studio?
Send a short brief through fabcreative.studio or by message on Instagram at @fabcreative.studio. Include your dates, the location, and what you need produced, and you will get a proposal and quote back.
What formats do you deliver (horizontal, vertical, stills)?
fabcreative.studio delivers horizontal video (16:9), vertical video (9:16), and edited stills. Every file is exported to the specs of the platform it is going to.
Do I get cut-downs for Instagram, TikTok, and LinkedIn?
Yes. Shorter cuts for Instagram, TikTok, and LinkedIn are planned at the proposal stage, so the footage is shot to work in both horizontal and vertical.
Who owns the footage, and what usage rights are included?
The client receives a full license to use the final content on their own channels and in paid advertising. fabcreative.studio keeps the copyright and the right to show the work in its portfolio.
Can I get the raw footage?
Raw footage is not included in a standard project. It is available for an additional fee.
Is the music licensed for commercial use?
Yes. Every track used in a fabcreative.studio film is licensed for commercial use on the platforms agreed in the proposal.
Do you film outside Doha?
Yes. fabcreative.studio is based in Doha and films across Qatar and internationally.
Do you travel for shoots in the GCC, Europe, or Mexico?
Yes. Fabiana Mena travels for shoots in the GCC, Europe, and Mexico. Travel and accommodation are quoted separately from the production fee.
Do I need a filming permit to shoot in Qatar?
It depends on the location. Filming inside a hotel, restaurant, or other private property needs the permission of that property. Public spaces and landmarks need prior permission from the authority that manages them, and restricted areas cannot be filmed. We confirm what each location requires during pre-production.
Can you film with a drone in Qatar?
fabcreative.studio does not offer drone filming. Drone flights in Qatar are regulated by the Qatar Civil Aviation Authority, which requires registration, a licence, and an operating permit, so aerial footage has to come from a licensed drone operator.
What languages do you work in?
fabcreative.studio works in English and Spanish.
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