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Model in a colour-coded villa, Barneys NY Residences editorial lifestyle shoot

Barneys NY Residences

Editorial Lifestyle Campaign

2025

Description

An editorial fashion and lifestyle campaign for Barneys NY Residences, made as evergreen photo and film content for the brand's website and social channels. Every villa had its own colour story, so each set was designed around it, matching wardrobe, models and mood to the palette. The result moves between fashion and lifestyle: slow mornings, flowing fabric on the balconies and a final scene at the pool.

The Ask

An editorial fashion and lifestyle campaign inside the property, built as evergreen content for the brand's channels.

The Work

I led it from concept to final grade, designing each set around the colour of its villa, from wardrobe and casting to mood.

The Results

A full stills library, vertical edits and a hero film, used across the Barneys NY Residences website and social.

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